Cool Style or Issue Substance?

A recent article talked about how Republicans could get more younger voters because Republicans candidate were cool now.  Cool gets you a hearing, but issues get you a motivated voter. I think Republicans should emphasize that student loans wouldn't have to be forgiven if the government didn't make jobs so scarce by regulating them out of existence. Republicans should also explain that the way Obamacare was designed to work assumed young people were stupid enough to buy overpriced insurance so that "the needy" could be subsidized from what younger and healthier folks were paying. Republicans could further explain that raising the minimum wage puts teenagers out of work, especially minority teenagers.

I was a young voter (relatively) when Ronald Reagan was running in 1980. At that time, the media pundits assumed that young folks like me would not relate to the older generation Reagan. We voted for him in droves because his issues were our issues. His age didn't matter at all.

Liberals win with a divide and conquer strategy. Any of the carefully divided demographic groups that liberals cater to can be solicited for their votes. To get votes, Republicans have to talk to voters. Republican ads have to appear in media with that the target audience sees. Your issues have to be explained in a way that the audience understands. However, you don't have to pander or change positions. In fact, if your message is the same everywhere, it gives credibility to your positions. You must let voters know that you want their votes and that you see them as social equals. 

I think part of a winning presidential campaign in 2016 is mentioning all of the lies Democrats told in the last 8 years in order to get elected and to get their way on legislation. These lies were targeted at demographic groups Republicans can take away from Democrats. For example, not only was Obamacare supposed to let you keep your doctor, it was supposed to be a free lunch. Democrats were careful not to mention that young healthy people were going to pay higher rates to subsidize older and sicker people. Another example is the minimum wage, which Democrats say is designed to help poor people earn enough to support their families. Every time it goes up, more black teenagers lose any chance at part time or summer jobs. Republicans can use these and other whoopers to say they lied to you before, why should you believe their promises now? 

http://www.nationalreview.com/article/419691/birth-cool-republican-kristin-tate